About NewGen Insurance Agency
Twenty Years of Dedication, Protecting the Families You Love
Since our founding, NewGen Insurance Agency has upheld the core principles of integrity, expertise, and genuine care. Leveraging the advantages of an independent brokerage, we have provided comprehensive, tailored protection solutions to over 3,000 families.
Our Story
Starting from the Bay Area, Protecting Every Family
NewGen Insurance Agency was founded in the Bay Area after our founder witnessed firsthand how many Chinese-American families made costly insurance decisions — or went without coverage altogether — due to language barriers and a lack of accessible information in the complex U.S. insurance landscape.
Driven by the mission to change this, we started as a small insurance firm and built our reputation through honesty and expertise. Over twenty years, we have never lost sight of our founding purpose: to ensure every family receives fair, transparent coverage that truly fits their needs.
As independent insurance agents, we are not bound by any single insurance company. We partner with more than 10 of the nation's top carriers, allowing us to objectively compare products and identify the most affordable and comprehensive plan for you — a clear advantage over captive agents.
Today, NewGen serves over 3,000 families across multiple U.S. states. Our clients include young couples just starting their families, mid-career professionals planning for retirement, and seniors seeking to leave a legacy. Every family's story is our motivation to keep growing.
Our Journey
NewGen Insurance Agency is founded in the Bay Area with a mission to serve the Chinese-American community
Client families surpass 1,000 — NewGen becomes a well-known Chinese insurance agency in the Bay Area
Carrier partnerships expand to over 10 top-rated insurance companies
Families served exceed 2,500; agency receives multiple industry excellence awards
Over 3,000 families served — continuing to protect Chinese-American communities in the Bay Area and across the U.S.
Our Mission
Giving Every Family a Secure Tomorrow
Our mission is to help every family navigate life's unpredictable risks with confidence and financial security through comprehensive, integrity-driven insurance advisory services.
Insurance is more than a contract — it is the deepest promise you can make to the people you love. We believe every family deserves the best protection, and it is our responsibility to make that promise a reality.
Core Values
The Principles We Stand By
Integrity First
Integrity is the foundation of everything we do. Every recommendation and every policy is guided by the client's best interest — never influenced by commissions or short-term gains.
Professional Excellence
Our advisors hold top industry certifications and pursue ongoing education to stay current with insurance regulations and product innovations, ensuring you receive the most accurate and timely guidance.
Personalized Service
Every family's needs are unique. We take the time to understand your financial goals, family situation, and risk tolerance to design a protection plan tailored specifically to you — not a one-size-fits-all package.
Long-Term Partnership
We are not just selling insurance — we are your long-term financial protection partner. From claims assistance after enrollment to policy reviews at every stage of life, we are always by your side.
Our Carrier Partners
Partnered with Top Insurance Carriers
As an independent insurance agency, we work with more than 10 of the most trusted insurance companies in the country, ensuring we can compare and identify the best protection plan for you.
Ready to Protect Your Family?
Schedule a free consultation with one of our professional advisors today and let us design the ideal protection plan for your family.